At Prime Automotive Group, we see our business as a 3-legged stool. There are 3 key elements to the foundation of our business. The first key element is Customer Satisfaction. It’s our job to make our customers happy. The second key element is our employees. We want all our employees to be engaged and enjoy coming to work. The third key element is profitability, as we are all in business to be successful and make a profit. The reason we compare this to a 3-legged stool is because you need all 3 to succeed. You need to take care of your customers, employees and outcomes to have continued success. Over and above that, we follow the Golden Rule – which is to treat others as you wish to be treated.